MIRA MARCUS
Your Startup’s
Fully Invested PR Arm
I work alongside your team as an embedded PR partner, shaping strategy, messaging, and media momentum as the company grows, turning company milestones into meaningful coverage.
The gap between Israeli innovation and American media
isn’t just linguistic – it’s cultural.
I understand the mindset and work culture of Israelis.
And I use my connections in American
media to drive stories home.
TRUSTED BY
SERVICES
How do I help
Strategic PR & Messaging
Earned Media Execution
Awards & Conferences
Media Preparation & Reporting
Strategic PR & Messaging
- Development of a press messaging strategy
- Creating key press messages and soundbites for the company
Earned Media Execution
- Creating and maintaining ongoing relationships with relevant reporters
- Crafting thought leadership pieces
- Writing press releases
- Pitching stories to reporters from A to Z
- Answering and handling all press inquiries
- Being proactive on creating press exposure in relevant stakeholder outlets
Awards & Conferences
- Application submission for press-related awards
- Support press efforts at conferences and trade shows
Media Preparation & Reporting
- Media training and preparation prior to press interviews
- Tracking and reporting all press exposure
IN THE PRESS
Articles & coverage
ON LINKEDIN
Latest Insights
Sharing thoughts on media strategy, Israeli startups, and the stories behind the headlines.
RECOMMENDATIONS
From day one, she felt like a vital part of our team, demonstrating dedication and ambition in her relentless pursuit of pushing Brevel's brand forward!
To read the full recommendation visit Mira's LinkedIn recommendations page
She knows her stuff, is not afraid to put forward her opinions and strategy while also being flexible and attentive to whomever she is working with.
To read the full recommendation visit Mira's LinkedIn recommendations page
Our top of the funnel looks sooo different ever since we started collaborating!!
To read the full recommendation visit Mira's LinkedIn recommendations page
We've worked with several press agencies in Sensibo over the years, some of them from the top tier, and I can tell you that this is by far the greatest success we've seen.
To read the full recommendation visit Mira's LinkedIn recommendations page
With minimal effort on our end, almost every development in the company got exposure on the media. While Mira worked hard to create these opportunities, it was seamless to us.
To read the full recommendation visit Mira's LinkedIn recommendations page
Her ability to form a genuine network across the media landscape is an essential asset to any growth company looking for top tier coverage, and more importantly relationships.
To read the full recommendation visit Mira's LinkedIn recommendations page
I’ve worked with Mira on 3 separate PR projects during the last year. Every time I was impressed by her ideas and abilities. when I have a future PR project – she will be my first phone call.
To read the full recommendation visit Mira's LinkedIn recommendations page
We've worked together for over two years since the early days of groundcover and it was nothing but a phenomenal journey full of ideas, passion and initiatives Mira had which brought us amazing attention in the US market.
To read the full recommendation visit Mira's LinkedIn recommendations page
Working with Mira means working in a pleasant atmosphere, with endless dedication, motivation, and a real connection to the mission.
To read the full recommendation visit my LinkedIn recommendations page
She managed to get mentions in every newspaper and magazine we could only dream of.
To read the full recommendation visit my LinkedIn page
RESULTS
CASE STUDIES
Real stories, real numbers, real impact.
.Mira spearheaded the UK press launch, ensuring the application was featured in Metro UK, Android Authority, Huff Post UK and more
.Forbes covered the importance of their product, School Bus Fleet showcased a use case, and Live Score interviewed the brand ambassador
.Their funding round was featured in Business Insider, while additional focus was on real estate magazines such as Real Estate Weekly and Boston Real Estate Times
The work with SeeMetrics involved product launches, which were covered in cyber trade outlets such as Dark Reading, CSO Online, CIO Influence, IT Security News, and many more. There was also an additional focus on the CEO’s leadership, with interviews at TechBlast and podcasts such as Cyber Inspiration
ABOUT ME
15 years of telling stories
and loving every one.
For over 15 years, I've been representing Israeli companies in the American media and helping them earn meaningful, strategic visibility. My clients include TytoCare, Intuition Robotics, Tomorrow.io, EquityBee, Mixtiles and others.
I've secured coverage in leading global publications including TIME's 100 Best Inventions List, Forbes, Fortune, Bloomberg, TechCrunch, Fast Company and Business Insider – always with a clear business objective in mind.
Today, as an Israeli – American, I work with Israeli startups seeking serious exposure in the U.S. market. I understand both the Israeli entrepreneurial mindset and the expectations of American reporters – and I know how to bridge that gap.
15+
Years
1500%
Media Growth
TIME
100 Best
THE JOURNEY
From political comms to startup storytelling
Israeli Startups in American Media
Working with innovative Israeli startups - TytoCare, Intuition Robotics, Tomorrow.io, EquityBee, Mixtiles and more - to earn serious, strategic coverage in the U.S. market.
Israeli Ministry of Energy - U.S. Spokeswoman
Relocated to Houston, Texas, and served as Spokeswoman to the U.S. media, representing Israel's energy sector internationally.
City of Tel Aviv - International Spokeswoman
Established the international media department for one of the world's leading city brands. Increased positive global media exposure by over 1,500% - from 200 articles per year to more than 3,000 annually.
Political Communications & Media Training
Began my career in Israel, spending five years advising public figures and executives on media strategy and communications.