MIRA

MIRA MARCUS

Bridging Israeli Innovation with American Media

Israeli – American media strategist turning Israeli startups into American headlines. The cultural gap that's costing you coverage?
 I’ve already bridged it.

15+

Years

30+

Clients

TRUSTED BY

FEATURED IN

THE ADVANTAGE

The gap between Israeli innovation and American media
isn’t just linguistic – it’s cultural.
I understand the mindset and work culture of Israelis.
And I use my connections in American
media to drive stories home.

SERVICES

How do I help

01

Media Strategy

02

Press Relations

03

Press Visibility

04

Media Prep & Reporting

01

Media Strategy

Finding the narrative angle that gets reporters intrigued. Not generic pitches – stories they actually want to write. The result? Articles in the publications that move the needle for your business.

02

Press Relations

Building strong relationships with the reporters who matter to your space. From outreach to follow ups and incoming press requests, Mira keeps the conversation moving and turns media connections into real coverage opportunities.

03

Press Visibility

Turning company news into visibility opportunities that go beyond a single mention. From press releases to award submissions and event support, Mira helps create moments that keep your brand present, relevant, and seen.

04

Media Prep & Reporting

Making sure every media opportunity is handled with clarity and confidence. Mira prepares teams for interviews, supports ongoing PR discussions, and tracks press coverage so the impact is visible, measurable, and actionable.

IN THE PRESS

Articles & coverage

 Selected articles, bylines, and features

ON LINKEDIN

Latest Insights

Sharing thoughts on media strategy, Israeli startups, and the stories behind the headlines.

RECOMMENDATIONS

Mira is absolutely a delight to work with.

She knows her stuff, is not afraid to put forward her opinions and strategy while also being flexible and attentive to whomever she is working with.

I highly recommend Mira Marcus as our Public Relations expert at Brevel. She spearheaded successful PR campaigns and managed various other initiatives, showcasing her creativity and innovative marketing ideas.

Mira's unwavering positivity, quick responsiveness, and deep knowledge of the PR landscape make her an invaluable asset. She quickly adapted to our industry, establishing connections with key figures in food tech media publications.
Mira is a true professional who consistently delivers outstanding results. From day one, she felt like a vital part of our team, demonstrating dedication and ambition in her relentless pursuit of pushing Brevel's brand forward.Thank you for everything and for being such a great addition to our team!

Yoav Earon
Yoav Earon
CBO, Brevel
171
Mira is absolutely a delight to work with.

She knows her stuff, is not afraid to put forward her opinions and strategy while also being flexible and attentive to whomever she is working with.
We were fortunate to have Mira with us on our journey of putting Brevel in the spotlights and on a new path.
Thank you for everything and for being such a great addition to our team!

Yonatan-Golan_Brevel
Yonatan Golan
CEO & Co-founder, Brevel
151
By far one of the best ROIs I have experienced.

Our top of the funnel looks sooo different ever since we started collaborating!!

Shirley Salzman
Shirley Salzman
CEO & Co-founder, SeeMetrics
157
We are extremely satisfied with the results of our collaboration

Thank you for your hard work and dedication to Sensibo's brand in the press. We are extremely satisfied with the results of our collaboration and appreciate your efforts in securing such impressive media coverage.

We've worked with several press agencies in Sensibo over the years, some of them from the top tier, and I can tell you that this is by far the greatest success we've seen. Well done!

We hope to have the opportunity to collaborate with Mira again in the future.

Ran Roth
Ran Roth
CEO & Co-founder, Sensibo
159
she’s top notch professionally.

Mira leads PR activities for ClimaCell. Beyond the fact that Mira is a wonderful person to work with, with great energy and attitude, she’s top notch professionally.

With minimal effort on our end, almost every development in the company got exposure on the media. While Mira worked hard to create these opportunities, it was seamless to us. She understands the company, the market, and the differentiation, and creates a very good setting to engage with the media, to a degree where it’s no distraction for any of the ClimaCell team.

shimon-elkabetz-climacell
Shimon Elkabetz
CEO, Tomorrow.io
153
Mira is the best PR partner I have worked with during my time in start-up land.

From seed to Series D, Mira has been instrumental in helping to get our brand story and strategic narrative told through multiple channels. Her ability to form a genuine network across the media landscape is an essential asset to any growth company looking for top tier coverage, and more importantly relationships. Mira is also a pleasure to work with, extremely dedicated, and isn't afraid push the envelope. I would highly recommend Mira.

Dan Slagen
Dan Slagen
CMO, Tomorrow.io
161
Every time I was impressed by her ideas and abilities.

I’ve worked with Mira on 3 separate PR projects during the last year. Every time I was impressed by her ideas and abilities. Sometimes I felt like she is influential like having 10 PR firms.. when I have a future PR project – she will be my first phone call.

Dan Landa
Dan Landa
Co-Founder & CMO, Circles
165
Mira is a real PR wizard.

We've worked together for over two years since the early days of @groundcover and it was nothing but a phenomenal journey full of ideas, passion and initiatives Mira had which brought us amazing attention in the US market.
Was a pleasure working together!

Shahar Azulay
Shahar Azulay
Co-Founder and CEO, groundcover
167
I was privileged to work with you

Working with Mira means working in a pleasant atmosphere, with endless dedication, motivation, and a real connection to the mission. To work with Mira is to keep working knowing that she will do everything she can to achieve the best results that will bring us closer to the company's KPI. I was privileged to work with you and I have no doubt we will work together again in the future. THANK YOU for everything.

Danielle Naomi Beker
Danielle Naomi Beker
Community & Growth Leader, SafeUp
173
Mira is a real go-getter, and a pleasure to work with.

I worked with Mira while she was the International Press Director for the city of Tel Aviv. As I was the Director of Global Economic Development, we worked closely together.
Our goal was to market Tel Aviv as a top global destination for startups, and Mira was very successful in obtaining that goal. She targeted the main publications which would elevate Tel Aviv's brand and managed to get mentions for Tel Aviv in every newspaper and magazine we could only dream of.
Mira is a real go-getter, and a pleasure to work with.
I believe she would be an outstanding contribution to any company / organization she works with.

Yael Weinstein
Yael Weinstein
CSO & Head of Product, Stealth Mode Startup
183

RESULTS

USE CASES

Real stories, real numbers, real impact.

SafeUp
B2C, Femtech
UK press launch

Mira spearheaded the UK press launch, ensuring the application was featured in Metro UK, Android Authority, Huff Post UK and more.

CabinAir
B2B and B2C, Air Quality and Automotive
Forbes and School Bus Fleet

Forbes covered the importance of their product, School Bus Fleet showcased a use case, and Live Score interviewed the brand ambassador.

Agora
B2B, Proptech
Business Insider and real estate press

Their funding round was featured in Business Insider, while additional focus was on real estate magazines such as Real Estate Weekly and Boston Real Estate Times.

SeeMetrics
B2B, Cybersecurity
Product launches and CEO leadership

The work with SeeMetrics involved product launches, which were covered in cyber trade outlets such as Dark Reading, CSO Online, CIO Influence, IT Security News, and many more. There was also an additional focus on the CEO’s leadership, with interviews at TechBlast and podcasts such as Cyber Inspiration.

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ABOUT ME

15 years of telling stories

and loving every one.

For over 15 years, I've been representing Israeli companies in the American media and helping them earn meaningful, strategic visibility. My clients include TytoCare, Intuition Robotics, Tomorrow.io, EquityBee, Mixtiles and others.

I've secured coverage in leading global publications including TIME's 100 Best Inventions List, Forbes, Fortune, Bloomberg, TechCrunch, Fast Company and Business Insider – always with a clear business objective in mind.

Today, as an Israeli – American, I work with Israeli startups seeking serious exposure in the U.S. market. I understand both the Israeli entrepreneurial mindset and the expectations of American reporters – and I know how to bridge that gap.

15+

Years

1500%

Media Growth

TIME

100 Best

mira

THE JOURNEY

From political comms to startup storytelling

Today
Israeli Startups in American Media

Working with innovative Israeli startups - TytoCare, Intuition Robotics, Tomorrow.io, EquityBee, Mixtiles and more - to earn serious, strategic coverage in the U.S. market.

Today
2017
Israeli Ministry of Energy - U.S. Spokeswoman

Relocated to Houston, Texas, and served as Spokeswoman to the U.S. media, representing Israel's energy sector internationally.

2017
2013
City of Tel Aviv - International Spokeswoman

Established the international media department for one of the world's leading city brands. Increased positive global media exposure by over 1,500% - from 200 articles per year to more than 3,000 annually.

2013
2008
Political Communications & Media Training

Began my career in Israel, spending five years advising public figures and executives on media strategy and communications.

2008